Plastic is destroying marine life like never before. With this towel you help to clean the ocean. We work with a network of fishermen who collect plastic from the sea during fishing. We transform it into RPET yarn named SEAQUAL-Yarn and combine it with recycled cotton to make beautiful 100% recycled towels.
We donate 5% of the profit to the Plastic soup foundation (PSF). The PSF wants to reduce the amount of microplastics in the sea and you can help. With small changes in your washing habits you can reduce the numbers of fibers you shed.Fill up your washing machine to the max and dry spin on low revs. Use washing liquid instead of powder and use fabric softener. Wash at low temperature and avoid long washing. www.oceancleanwash.org
Fishermen collect plastic they catch during fishing
We select plastic to obtain PET chips
We turn the PET chips into new RPET yarn
At the weaving phase the RPET is mixed with recycled cotton
We do not dye the fabric to save water and energy completing an eco friendly process
REDUCE, REUSE AND
RECYCLE TO SURVIVE
Plastic is destroying marine life like never before. Humanity has created more than 9.2 billion tons of plastic. Of that, more than 6.9 billion tons have become waste. Of that waste, a shocking 6.3 billion tons never made it to a recycling bin. It is estimated that 94% of the plastic that enters the ocean ends up on the ocean floor. On beaches, floating at or near the ocean surface and coastline, represents only 6%. Nearly a million plastic bottles are sold every minute around the world and a plastic bottle will last for more than 450 years if left on the beach. If current trends remain stable, there will be more plastic than fish in our oceans by 2050, especially as we use plastic in everything.
We have to take action. Start the reduction of virgin plastic, continue to increase recycling and cleaning our planet and reuse materials. Materials which are already present but also develop eco-friendly new materials.
THERE WILL BE MORE PLASTIC THAN FISH IN
- ELLEN MACARTHUR FOUNDATION