Plastic is destroying marinelife like never before.
We are partner of the Seaqual-initiative to make recycled products with Seaqual-yarn.
The Seaqual-initiative helps inspire people to live in a wasate free environment. Seaqual-yarn is made of 100% recycled PET bottles and around 10% of these bottles are taken out of the sea and rivers by fishermen around the world. We combine Seaqual-yarn with 100% recycled cotton to make our sustainable towels.
Learn more: www.seaqual.org
We donate 5% of the profit to the Plastic soup foundation (PSF). The PSF wants to reduce the amount of microplastics in the sea and you can help. With small changes in your washing habits you can reduce the numbers of fibers you shed.Fill up your washing machine to the max and dry spin on low revs. Use washing liquid instead of powder and use fabric softener. Wash at low temperature and avoid long washing. www.oceancleanwash.org
Fishermen collect plastic they catch during fishing
PET bottles are
PET chips we've made from the bottles are turned into SEAQUAL® YARN
At the weaving phase the RPET is mixed with recycled cotton
We do not dye the fabric to save water and energy completing an eco friendly process
REDUCE, REUSE AND
RECYCLE TO SURVIVE
Plastic is destroying marine life like never before. Humanity has created more than 9.2 billion tons of plastic. Of that, more than 6.9 billion tons have become waste. Of that waste, a shocking 6.3 billion tons never made it to a recycling bin. It is estimated that 94% of the plastic that enters the ocean ends up on the ocean floor. On beaches, floating at or near the ocean surface and coastline, represents only 6%. Nearly a million plastic bottles are sold every minute around the world and a plastic bottle will last for more than 450 years if left on the beach. If current trends remain stable, there will be more plastic than fish in our oceans by 2050, especially as we use plastic in everything.
We have to take action. Start the reduction of virgin plastic, continue to increase recycling and cleaning our planet and reuse materials. Materials which are already present but also develop eco-friendly new materials.
THERE WILL BE MORE PLASTIC THAN FISH IN
- ELLEN MACARTHUR FOUNDATION